While the last article focused on how to network effectively, in this installment of our networking series, we delve into the art of small talk and conversational building techniques and talk tracks to prepare for many networking situations.
Small Talk, Big Impact
Many people downplay small talk as a conversation about less important things, often between people who do not know each other well. They trivialize it as surface speak and a time waster. Whether you love or hate it, it might be more important than you think. We mainly do it to scan for topics to find common ground and develop initial rapport. Factual questions such as where you grew up, what you do for fun, or what your family is like allow you to build trust and invite others to go deeper. However, if you are lazy by just speaking about one thing, casually rambling, and asking close-ended questions, you will make people want to walk away from the conversation because it is boring. Examples include, do you like the conference? When is your flight home? If your energy is low, you show the person that you are not into it, and nobody wants that kind of small and low-energy talk.
Topics for Meaningful Conversations: Building Your Toolbox
Here's a curated list of conversation starters and follow-up questions to guide your interactions and keep conversations flowing naturally:
· Location. Where are you based / where is home for you? What is the most interesting thing about your town/city? What do you like best or least about where you live? Have you ever considered living in another place? If they are not from the area they grew up, you can ask what they miss most about home? How did you like growing up there? Where did you grow up? How is it different than where you live now?
· Company Experience. What was your journey through the company? If they are new to the company, you can ask, what did you do beforehand, and what attracted you here? Which mentors or leadership have been most influential in your growth?
· Career. How did you get into your career? Is it much different than what you wanted to do when you were younger? What did you study in school, and how did you decide to study that? What do you love about your career? What’s most exciting about your industry right now? What do you think about doing next in your career?
· Travel. Have you had the opportunity to do some summer (or whatever season) travel yet? Do you have any upcoming travel? What do you like to do or where do you like to eat when you visit this city?
· Food and Drink. What are you drinking? What restaurants would you recommend? What is the signature dish you like to order?
· Sports. What team are you rooting for this year? How did you get into being a fan of this team?
· Hobbies. What do you like to do for fun? What’s been energizing you personally lately? What are some of the things you have been passionate about lately? What keeps you busy outside of work? What are you reading/ watching/ listening to right now that is worth checking out?
· General. What have been some highs and lows for you this year / recently? How do you like spending your weekends?
Common Scenarios and Approaches: Tailoring Your Conversations
1. Following Up After an Online Event. You can reach out to the Speaker or Attendee:
· Send a message on Linkedin with a note. “I enjoyed your talk, especially the point you made about…. Sometimes speakers make a comment that they do not feel is significant, but if it stuck with you for whatever reason, tell them why; it is helpful to know that.
· I appreciated the information/comment you shared; I work in a similar space and would love to connect to chat with you about x. Can I send an email to set up some time to connect?
· Your talk/comment was insightful. I’ve been in the space for a few years and would love to hear about how you overcame the challenge of…
2. Logging on to Zoom before the meeting begins:
· Where are you based? If they bring up something in the news, you can follow up on that. For example, I hear there is more snow than usual in your area, is that affecting you?
· How is the weather near you? Is that common for this time of year?
· What are you all looking forward to this week/month/season?
3. In-person conferences:
· You can ask about what their favorite session was so far. You can ask a follow-up to discover what they learned from it or why it stuck with them. If that was also your favorite, you could discuss the concepts more deeply.
· If they traveled from another city, you could ask where they are coming from, how their flight was, and what is one of the first places they are excited to visit while they are here.
4. Networking Events
· How do you know the event organizer? How did you hear about this event? What brought you here tonight? What are you hoping to get out of this event?
· Have you come to one of these before, and if so, what stood out for you?
5. Asking Somebody to Coffee
· I heard how well your presentation went to the executive board. Can I take you to coffee and learn about what you’ve done in this aspect?
· Everybody is talking about what you did with this customer and this project I’d love to learn more.
6. Requesting Introductions
· You can say, “Who do you know in this organization who is a great teacher or doing an excellent job that you think would be valuable to connect with?”
7. Here is a framework for approaching informational interviews within your company to learn about other opportunities and possibly change teams
· Introductions
o Give your pitch & general information about yourself (what excites you and what are your goals)
o Find out about the person, their team, structure/composition, goals.
· Uncover more details.
o Ask specifically about the things you are interested in. How does your team experience career development? How does your team advance diversity efforts?
· Express interest and have an ask.
o I am interested in what you said about the work your team is doing and the culture you create, I’d love to stay connected. What is the best way to learn about new or upcoming roles?
o If you need assistance; I’d be happy to take on an assignment (if you have the capacity, this is an opportunity for you to stretch your experience and learn more about the team.)
o Is there anybody else you think would be valuable to connect with about this topic / about x, y, or z topic.
8. Here is a framework for developing more robust cross-functional / stakeholder meetings, especially if you just joined the company and are in your 30-day Listening Tour
· Small talks
o How did you get to where you are?
o Where did you grow up, where do you live, and what do you like about where you live?
o What do you like to do outside of work?
· Introductions
o Share your story and hear theirs
· Function-related questions.
o High-level questions to help understand the vision and strategy and find areas to connect
o Specific questions to understand the engineering, data, product, or processes better
· Team Structure
o How is your team structured?
o Who is outsourced, and who is not? How do you pull in resources?
o How do they perform compared to other top teams, and what contributes to their success
· Future direction/alignment
o Where do you see this product going/ what is the alignment?
· Ways of working.
o What is the best way for us to work together going forward?
o What’s the best cadence for us to connect?
By mastering effective networking questions and conversation frameworks, you can elevate your networking approach and unlock many opportunities. Every interaction is a chance to forge meaningful connections and cultivate valuable relationships that can propel your personal and professional growth.
Quote of the day: "Opportunities do not float like clouds in the sky. They're attached to people. If you're looking for an opportunity, you're really looking for a person." - Reid Hoffman.
Question: What’s one of the best questions you have been asked that allowed for a deeper connection? Comment and share below; we’d love to hear from you!
As a leadership development and executive coach, I work with leaders to strengthen their internal and external networking approaches for win-win opportunities, contact me to explore this topic further.