Building on the previous article focused on the challenges and benefits of networking, this article delves into the diverse types of networks available to assist you in achieving your goals.
Let’s explore three types:
1. Internal Network. In your workplace, if you are a part of a small team at a medium to large company, you may only spend time with your manager, direct reports, and peers you collaborate with. Engaging with people in different parts of the company is helpful to broaden your understanding of the business and uncover potential collaborative opportunities. These relationships usually do not happen organically, they must be intentionally cultivated. When you go to a company event, do not just gravitate to the people you already know, set a goal to get to know a few people you have never spoken to and start building those relationship.
2. External Network. These avenues offer opportunities to connect beyond the confines of your workplace. Executives are likelier to build connections through conferences, events, and cross-industry professional networking groups. Managers and directors are more likely to develop their networks through past and current colleagues. Let’s take a look at a few:
2A. Industry Conferences. These are places to connect with people in your same industry. For example, you may attend SHRM (Society of Human Resource Management), one of the world’s largest conferences for HR professionals to learn about industry trends.
2B. Role/Function Conferences. These events attract people in your same position. For example, you may attend ProductCon, the world’s largest conference that takes place 4x a year and gathers people from around the world in this Product Manager or adjacent roles to explore the hottest topics in the space.
2C. Mixed Conferences or Professional Organizations. These conferences usually have a blend of people from different roles and industries. For example, Chief is one of the largest professional female Organizations that brings together C-Level and Vice President leaders in various companies in various roles to empower great leaders. As an Executive Coach and Group Facilitator at this organization, many women have expressed to me how incredibly valuable it has been personally and professionally to tackle similar challenges.
2D. Skill-Based Networking. You can take classes, certifications, or workshops to strengthen your abilities. That is usually a great place to meet people because you already have similar interests and can create a relationship as a learning partner.
3. Social Networking. In addition to professional settings, social gatherings, and community activities also serve as networking opportunities. Join local meetups, volunteer organizations, and Facebook groups, or engage in neighborhood activities to connect with individuals with common interests. These interactions, while primarily personal, can offer unexpected professional benefits.
4. Existing Personal Network. Reconnect with individuals from your past, including former classmates, coworkers, and neighbors. These "weak ties" can prove invaluable in connecting you with new opportunities and resources. Don't underestimate the power of rekindling old connections.
By understanding the diverse landscapes of networking, you can strategically navigate the process and leverage each network's unique benefits.
Quote of the day: "Succeeding in business is all about making the right connections." - Richard Branson
Question: Which unexpected place did you have success with networking? Comment and share below; we’d love to hear from you!
The next blog in this series, 3/4, will focus on how to network effectively.
As a leadership development and executive coach, I work with leaders to strengthen their internal and external networking approaches for win-win opportunities. Contact me to explore this topic further.
Where do you prefer to network?